Umbraco Engage
Get analytics and personalisation where you create content
Imagine visiting a website and seeing exactly the content you’re looking for.
As the person responsible for your company’s website, that’s likely the experience you want to create for your visitors. But it only works if you understand what users are interested in—and can tailor your content accordingly. Umbraco Engage gives you both the insights and the tools to do exactly that.
Benefits and advantages
Why Umbraco Engage?
As the name suggests, Umbraco Engage is a marketing suite designed to increase engagement with your customers. This is partly because you gain insight into visitor data down to the page level and partly because you can adapt your web content to each individual audience based on their behaviour and preferences.
Tailored content provides a better user experience and strengthens the relationship with your customers.
GDPR Compliance
Take ownership of your data
One of the great advantages of Umbraco Engage is that you own and control your data. Umbraco Engage does not set any third-party cookies, so you only collect first-party data. All visitor data is also anonymised. This means you can collect accurate data without fear of the GDPR monster hammering you over the head with non-compliance.
Target audience
Can everyone use Umbraco Engage?
The tool requires your website to be built on Umbraco CMS, as Engage is an integrated part of it. This is useful because you don’t need to connect your content to an external analytics tool — you can see all data directly where you work with your content.
With Umbraco Engage, you can get:
Valuable insights into your visitors' behaviour
Get real-time insights into your visitor engagement and identify which content is driving results.
Server-side tracking and analytics
All tracking and analysis is done securely and privately on your own server, so you don't have to share visitor data with a third-party provider.
Data ownership
With Umbraco Engage, you don't set any third-party cookies and you only collect first-party data. In other words, you own and control the data yourself.
360° profiling
Build detailed personas with data from every interaction so you can create targeted and relevant content.
Personalisation
Tailor your content to each audience based on their behaviour and preferences. When you increase the relevance of your content, you increase visitor engagement.
A/B testing
Test headlines, layouts and call-to-actions on real users. Get actionable insights to improve your strategy.
In-app reporting
Track performance and conversions directly in your CMS, all the way down to page level. This makes it easy to analyse and optimise specific content.
Watch a demo
Learn more about Umbraco Engage
Does simple visitor analytics and personalised content sound relevant for your business? Get in touch for a demo and see how the platform can create value for your organisation.
Client Advisor & Partner
Rasmus Bollerup
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