Sitecore CMS

Sitecore's Experience Platform (XP) is designed to support the work with digital marketing. In Sitecore XP you will find a number of tools that allow you to work with digital marketing from a data-based foundation. To do this, Sitecore's database module (xDB) collects data, whether it comes from websites, call centres, in-store visits, Bluetooth devices, IoT devices or third-party data sources.

This data is intelligently connected and based on predictive analytics, Sitecore XP delivers personalised content that the user is likely to be interested in before the user is actually aware of it.

Your visitors are thus gradually matured on their journey around the site or through other content such as articles and blog posts, because the content is designed to provide answers to the unanswered questions that customers have at different stages of the decision-making process.

Sitecore has good functionality to support global websites that need multiple language layers. The handling of languages and translations is prioritised in Sitecore, which therefore collaborates with several translation agencies. This means that as a web editor, you only need to deliver a single language version.

At Illumi, we have extensive experience with customised module development for Sitecore and with integrations to other platforms such as Microsoft Dynamics CRM and SharePoint. Our customers' businesses are unique and they have different needs, which means that a standard solution is not always adequate. That's why we help with the necessary integration between customers' existing systems and Sitecore XP, and we develop what may be missing in the standard solution.

At Illumi, we have worked with Sitecore since our humble beginnings in 2008. We see Sitecore as a platform that meets our larger customers' demands for complex solutions that can grow with the business.

In our experience, Sitecore offers a great opportunity to provide visitors with a unique user experience, but let's face it - Sitecore also requires a strong marketing department that likes to geek out with numbers and data and dedicates the necessary resources to make use of all the 'gold' that the system collects and cross-connects.