B2B Webshop

Your B2B webshop - an asset in your sales process

A B2B webshop tailored to your business brings clear advantages. It saves time for your sales team and gives customers the information they need.

Many B2B companies have sales teams that spend a lot of time sending product information, offers, and order updates to customers – either because their webshop doesn’t fully support the sales process or because they don’t have a B2B webshop at all.

Explore webshop development for your business

Webshop development specifically for B2B - why?

A standard webshop rarely solves the challenges B2B companies face. Products are often complex, as are the data structures in the systems behind the webshop. On top of that, sales processes vary from company to company and often require more than a standard webshop can offer.

As a result, many B2B companies end up with a webshop that doesn’t work for them – or they abandon the idea altogether. This leads to wasted time, lower customer satisfaction, and lost revenue.

These challenges can be solved with a webshop tailored specifically to your B2B business.

Your benefits with a new webshop

If you've never had a B2B webshop before - or if you have a shop that isn't working - you'll experience some significant benefits with your new webshop solution.

Digitise manual processes: Let your customers find information, request quotes, and place orders without involving your employees.
Save time: Focus your efforts on sales instead of manual support tasks.
Increase customer satisfaction: When customers can easily find what they need, they feel more informed and confident.
Grow your business: We build your webshop to scale with your business and product range.

Do you need your B2B webshop to work in multiple markets?

Maybe you serve both B2B and B2C customers, or operate in multiple markets with different languages and currencies. We build webshop solutions that let you manage multiple webshops within a single setup.

This makes it easier to tailor your efforts to specific target groups, while also reusing content and data across your different webshops.

Looking for a webshop developer for your unique business?

We have been developing B2B webshops since 2008. But we’re not just a webshop developer – we are your partner in digitalisation. That may sound a little lofty, but in more straightforward terms, we go to great lengths to translate complex products and your unique sales processes into a B2B webshop that actually works in everyday use.

This will most likely involve integrating your webshop with various underlying systems – something we have extensive experience in. And with AI as an active development tool, we can work even more effectively with complex data structures.

How we develop your B2B webshop

Your webshop is more than just technology. We align strategy, technology, design, user journeys, and business goals into one solution – and continue supporting it after launch.

Requirements specifications and technical clarification

Security, scalability, usability, peace of mind, filtering, flexibility, and integration are just some of the key requirements for modern webshops. We build your B2B webshop around the needs and goals of your business and your users.

UX and UI design

With wireframes, we map out the user journeys, and through strong UI design, your visual identity comes to life in your webshop. Using interactive prototypes across devices, we test the experience with you and your users – refining and adjusting until everything feels right.

Technical platform

We recommend Umbraco Commerce because it allows us to build exactly the B2B webshop you need – both in design and functionality. With Umbraco Commerce, you can create personalised user journeys and manage multiple webshops within the same solution.

IT integration

A B2B webshop often needs to connect with other IT systems such as ERP, PIM, and payment solutions. We have extensive experience with integrations and work closely with all relevant partners and vendors to ensure a seamless setup.

PIM (Product Information Management)

Complex webshop solutions often need a PIM system to distribute and maintain product data. We have experience working with integration between your webshop and your PIM solution so that the solutions work together seamlessly.

Hosting and support

We offer secure hosting of your new webshop on Microsoft Azure servers and prioritise friendly and qualified support so you always feel in good hands. Even after your solution is launched.

Digital marketing and data analytics

Once the technical solution is launched, your own work to make your B2B webshop a success begins. If you need a hand and a brain to work with digital marketing and data analysis, we have a whole team of experts ready to help you.

The webshop itself is relatively simple, but the underlying data structure and architecture is quite complex. We wanted a solid system that could eventually handle the large setup with more complex products, and that's what we got.

Per Juul, Marketing Manager at Holm & Halby