Knowledge
Knowledge
Take a deep dive into our knowledge and opinions on digital strategy, web accessibility, content production, technologies, tools and much more.
Schema Markup
Schema Markup - the beginner's guide to structured data
Find out what Schema Markup is, how it increases your digital visibility and how to implement it on your website.
Standard system or custom-built solution
Standard system or custom build - what should you choose?
Get the answers to the 5 most frequently asked questions we get about standard systems vs custom-built solutions.
Cybersecurity
Cyber security is also relevant for private businesses
Last year, 14% of large Danish companies were hit by cyber attacks. What types of attacks should you be aware of and how can you prevent them?
Umbraco upgrades
Your house needs maintenance - so does your CMS
By maintaining your CMS continuously, you avoid spending significant time and money on repairs or replacements - and you reduce the risk of security issues.
Introduction to web accessibility
Introduction to web accessibility
When your website is accessible, all visitors have a good experience, which benefits both them and your business.
Web accessibility - the 18 best editor tips
Guide with our top 18 editor tips
Learn how to succeed as a web editor when working with web accessibility.
Google SERP
Optimise your visibility in Google SERP
Learn what's in the SERP and what you can do to optimise your visibility in the search results.
Piwik Pro
Alternative to Google Analytics
Can you use Google Analytics or not? And what is the alternative? Here's our take.
Keyword strategy
How to find the right keywords
Keyword optimisation is about understanding users and identifying search intent.
SEO and headings
SEO and headings
What are headings and how do you use them correctly so that search engines understand your texts?
SEO tips
Search engine optimisation tips
SEO is a business-critical discipline that you should allocate resources to.
Knowledge-based sites
Digital dissemination of research and knowledge
In this article, we discuss what you, as a project manager, should be aware of when building a research- and knowledge-based website.
Cookie consent
How to give cookie consent
Erhvervsstyrelsens’ guide clarifies what options users should have to refuse cookies.
What are Progressive Web Apps?
What are Progressive Web Apps?
A Progressive Web App combines the best aspects of mobile-friendly websites and native apps.
Page Speed
Page speed - an important ranking factor
Understand what page speed is and what to consider when planning your page speed strategy.
Image handling at Illumi
How we handle images at Illumi
Image management includes viewing, cropping, focus point, compression and optimisation of size and format.
Open Graph Tags
Use Open Graph tags when sharing on social media
Open Graph Tags allow you to define the information shown when someone shares a link to your page.
Keywords in web texts
How to use keywords in your web texts
Drive more qualified traffic to your website with the correct use of keywords in your web texts.
Language versioning
Get a clear strategy for your language versioning
A multilingual website helps improve conversions and signals that you operate globally.
img alt texts
Guide to img alt texts
Here are our top editor tips for working with img alt texts and web accessibility.
404-page
Optimise your 404 page and help your visitors move on
With a few simple steps, you can turn your website's 404 page into a powerful brand ambassador.
Bounce rate
What is a bounce rate?
What is a GOOD bounce rate? Where is it found in Google Analytics? And how can you improve it?
Core Web Vitals
What you need to know about Core Web Vitals
Understand Core Web Vitals and read about the tools you can use to find the Core Web Vitals score of your website.
Pop ups
Why pop-ups work!
Used in the right way, pop-ups can be a useful tool that supports your growth strategy.
Google link attributes
Link attributes "Sponsored" and "UCG"
Get insights into how to use Google’s link attributes, as well as tips on what to do with backlinks that harm your rankings.