Reuse and share content across business areas

Odense Marcipan is the world's leading producer of marzipan and marzipan-related products. It produces more than 170 different marzipan qualities, customised for different applications, markets and customer segments. In addition to selling products, the strategy is to offer a comprehensive inspirational environment with knowledge and recipes for the different segments.

The Odense Group wanted five websites: odense-marcipan.dk, odense-konditoriet.dk, odense-foodservice.dk, bæchs-conditori.dk and igos.dk, which should primarily differentiate themselves in relation to target groups in the B2B and B2C markets respectively.

When we got the assignment, the Odense Group wanted a scalable digital platform that could support the transition from traditional business to a more digital business and ensure reuse and sharing of recipes, product information and videos between different business areas and sub-sites.

It was also a wish that the platform through its content could strengthen the loyalty of the target groups and the demand for Odense Marcipan's product range.

New design

We have completely redesigned several websites. In the design, we have emphasised conversions and the connection between the inspiration universe and the commercial part of the business. For example, when you are inspired by a recipe for New Year's Eve wreath cake, you have the option to add the products used to your shopping basket.

Umbraco Commerce webshop

We chose Umbraco Commerce as our webshop platform because it can be fully integrated into Umbraco and is based on Umbraco's UI design, which makes the editor experience familiar and intuitive.

In addition, Umbraco Commerce allows us to enrich the product content with many of Umbraco's other content features.

Finally, Umbraco Commerce is a low-cost shop solution on the market.

Read more about Umbraco Commerce

Content apps

We have further enriched Odense Group's Umbraco solution with content apps for inventory management and statistics.