DALI Speakers

Umbraco CMS for a global marketing strategy

A global marketing strategy with independent resellers worldwide requires advanced language and rights management in Umbraco

As a global company, DALI - Danish Audiophile Loudspeaker Industries - wanted a multilingual website that would also allow national editors to tailor content for each market.

Musician in an industrial space with speakers on the floor

The solution

Focus on language and rights management

With many editors spread all over the world, it is important for DALI to have precise control of the editorial possibilities. That's why we have developed a customised rights setup that makes it easy for DALI to determine who is allowed to edit content on the pages. The system thus ensures that local editors do not accidentally correct product specifications that are the same across the globe.

New Umbraco CMS where content editors have full ownership of the content editors
Cross Language Content Distributer that distributes new content to all language versions with a click
Customised rights setup

Illumi starts from our business needs and always meets us with concrete suggestions and alternatives to our proposed solutions. The dialogue works well, and they have shown strong technical expertise and honesty throughout the process.

Dennis Guldbrandsen, Online Manager at DALI

Purple DALI speaker on a table with a purple frame

DALI speaker on a table with brushes, markers, etc.

A multilingual website

Today, the well-known Danish speaker manufacturer, which is represented in more than 70 countries, is open to countries having their own language versions of the website. We have set up the CMS so that DALI can copy the basic structure including content and images in the English version to one or more other languages with a single click. After that, it's just a translation task to get the site ready.

Compared to before, we spend far fewer man-hours on the language pages because local editors now receive a copy of the English version and build on the content themselves. It now only takes a few minutes to copy a news item or a new product series, whereas before we had to do the same work for each language version of the website.

Dennis Guldbrandsen, Online Manager at DALI

We build websites that are open to search engines

SEO can be approached from different angles, and in the project with DALI, we have primarily concentrated on building a website that is open to search engines. A website that search engines can access, understand and index appropriately. In other projects, we also provide advice and guidance in relation to keyword analysis and on-page SEO.