A fantastic collaboration

The praise for Umbraco came from the Danish Dairy Board, with whom L&F has a close collaboration. And when they recommended Illumi as a supplier, it didn't take long before the collaboration was underway.

"It has been a fantastic collaboration," says Maria Engkebølle enthusiastically. "We've had some really good discussions about how we should approach everything and how we should divide it up. Together we decided to start with our main site, lf.dk, so we got the basic skeleton in place before all the other sites were developed. Everything is built from the ground up, and throughout the process from design to implementation, launch and operation, Illumi has made things happen."

"One of the things we were particularly pleased with was Illumi's ability to collaborate across the organisation," continues Maria Engkebølle. "For example, in the development of the new design, they were good at working with our design agency, which is responsible for our visual identity. Some suppliers might be tired of other agencies being involved, but that wasn't a problem for Illumi. Their standard answer to us has always been that anything is possible, so we have had a very smooth process."

Creative possibilities within a fixed framework

Once the main site (lf.dk) was in place, work on the many other sites followed. Maria Engkebølle explains: “We have many websites, and although they differ in some ways, they now follow the same template. It’s important for our brand strength that there is consistency despite the differences - and Illumi has helped us achieve that.”

At the same time, it is important for L&F that there is a certain editorial freedom so that editors can create the content that matters for their website and their area.

"With Illumi's help, we have made the installations in a way that ensures consistency without compromising on flexibility. The individual editors can only edit and publish what we have centrally given them access to. That way, we can keep track of the big picture.

Maria Engkebølle, Senior Digital Advisor at L&F

"Many of our websites are not edited by people with a background in communication or with digital experience," Maria Engkebølle adds. "Often it's subject specialists who are responsible for a given website. It is therefore essential for us that the editor experience is simple and intuitive - and it is in Umbraco."

"We can easily create and move elements around and we have much more freedom to think creatively. That's a huge advantage, for example when we create campaigns. All in all, Umbraco is just great to work in!"

Easy to create new websites

The smallest of L&F's websites are all located in the same installation - a so-called multisite - in Umbraco. When the need for a new microsite arises, L&F creates it almost as easily as they create a new page on an existing website.

"We only need Illumi's help for a few hours to set up a new domain, and then we can do the rest ourselves," explains Maria Engkebølle and concludes: "We hope no more websites will be added, but you should never say never. In an organisation like ours, things happen all the time. It's nice to know that we have the technical setup to accommodate developments."

Take a tour of selected websites (including language versions) Illumi has developed for L&F:

• Danish Agriculture & Food Council
• Our Food
• Commodities
• Danish Horticulture
• Veterinary Preparedness
• Section for Large-scale Agriculture
• Agriculture & Food
• Agricultural funds
• Open Agriculture
• KolleKolle
• Meat sector info
• Fachinfo Schwein