SKOV

Language versioning is a key point

SKOV has launched a new corporate website built on Umbraco, featuring six language versions and supporting a stronger focus on lead generation and SEO.

Strategic focus

Strategic focus on all-in-one solutions

With climate solutions, farm management and digital value chain services for animal production worldwide, SKOV contributes to efficient and sustainable global food production that delivers healthy food produced with respect for animal welfare.

An increased strategic focus on all-in-one solutions has made it necessary to rethink the website's content structure so that the all-in-one solutions are communicated more clearly in independent universes and the individual product descriptions in the solutions are presented in a clearer way.

Illumi was a great partner who was with us all the way. The choice of Umbraco CMS was a good match for a medium-sized Danish company like us that operates globally.

Stig Veis Jørgensen, Marketing Manager at SKOV

Corporate website for SKOV

We designed and developed a user-friendly, language-versioned corporate website for the SKOV Group in Umbraco.

The project spanned the entire process from initial workshops and design to implementation, hosting and operation.

Alongside the implementation, we delivered an SEO and marketing package that supports the website with good SEO performance and increased lead generation.

Language versioning is a key part of the solution

Skov.com is a language-versioned website that currently contains six language versions, with more on the way.

We have set up the 3rd party module Translation Manager and integrated and automated a translation workflow where designated content from Umbraco is sent to SKOV's translation agency. Once the texts have been translated, they are sent directly back to Umbraco, where an editor approves the translations. The new texts are then automatically updated in all the right places in the page structure.

Umbraco is very easy and user-friendly to work in - even after Illumi continuously developed and added new features.

Helle Kaastrup, Marketing Coordinator at SKOV

Search in multiple languages

The solution is implemented so that each language version has its own internal search index. This means that we can control very precisely which language or languages are searched for. We can also isolate searches to only one language at a time.

Extended map function with Google Maps

SKOV A/S is a global company, which naturally entails a large organisational structure with several regional head offices and many sales offices and service outlets.

We have developed a complex map function that, based on the needs of each country, informs users of all relevant contact information. The contact information is displayed in a prioritised order so that visitors can quickly see their options for getting in touch with relevant parts of the business.

Illumi was great at understanding our needs and turning ideas into reality. All questions - big and small - were taken seriously and there was always a quick response time.

Ayla Pagaard, Communications Specialist at SKOV